There are 6 systemic variables that determine what we put into and onto our bodies.

First, our parents and caregivers control what we put into our bodies from conceivement to adolescence. Second, the food and personal care products industries research, develop and produce the processed choices for us. Third, our culture and life experience, media and education contribute to our programming. Fourth, our body has specific and general programming, usually subconscious, that influence our choices. Fifth, we can exert a continuum of conscious control over what we put in and on our bodies, ranging from all to none. Sixth, the collective marketplace, including regulation, determines the dynamics of availability, composition, labeling, price and accountability. 

We believe that a comprehensive Nurture, Equality, Truth and Systems viewpoint of ingredients requires a proof process that assesses each person’s body specifically, that tracks the quantity of the product ingested or absorbed, that identifies accurately all ingredients- the processes, mechanisms and secondary resources used to produce the ingredients, the availability of alternatives and the judgement across a spectrum of multivariate factors as to whether any ingredient, or any mix of ingredients within the product or associated with application, has the relative and absolute probability to cause harm that reduces the potential of a component or system in a human body.

We believe that any product placed in or on our body that our body has not been programmed to exchange with poses an unacceptable risk. We believe that we do not adequately understand our bodies and the complete systemic consequences across time of using most ingredients, including raw unprocessed products.

What we present to you is a tiny beginning effort to initiate what we call a proof process. This is a diligent, comprehensive effort to understand systemically what we know about ingredients, and what we think poses risk. All of the stakeholders, including the consumer, can then make their own decisions about what to put in and on their bodies.

Our hypothesis, based upon patterns of information but not yet realized with a comprehensive proof process, is that many ingredients that we use, including some flagged in this analysis, contribute to damage to human beings that can be most easily recognized as autoimmune diseases, cancers, heart (arterial) disease and brain disease. Further, our hypothesis is that nanoparticles pose risk, petrochemicals pose risk, certain genetic alterations pose risk, and no amount of these ingredients are safe. Not only do ingredients interact with what we think of as our bodies, but these ingredients also interact with the human biome and with each other, and often carry trace amounts of the chemicals used to process them that are not accounted for on labels.

The following is a simple beginning. If you like the direction we are headed, join in.


Every morning, I woke up, turned on the coffee machine and took a shower. Every morning I washed my hair with shampoo. And every morning I was unaware of what chemicals I was rubbing into my scalp. Until I looked at the back of the bottle.

To better understand, systemically, what happens to my body when I use shampoo, I inspected the health concerns of the ingredients listed in Suave Shampoo.

Water, Ammonium Lauryl SulfateAmmonium Laureth SulfateCocamide MEAAmmonium ChloridePEG-5 CocamideCocamidopropyl Betaine, Fragrance (Parfum), Hydroxypropyl Methylcellulose, Tetrasodium EDTADMDM Hydantoin, Citric Acid, Dimethicone Copolyol, MethylchloroisothiazolinoneMethylisothiazolinoneTocopheryl Acetate (Vitamin E Acetate), Blue 1 (Cl 42090), Red 33 (Cl 17200), Ext. Violet 2 (Cl 60730)

Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Cocamide MEA, Ammonium Chloride, PEG-5 Cocamide, Cocamidopropyl Betaine, Tetrasodium EDTA, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Tocopheryl Acetate and Violet 2 all raise health concerns when you consider what they are, how they are processes and how they are ingested, inhaled, absorbed, or in any way consumed.

Below you will find the beginnings of a detailed proof process of the health concerns for the ingredients that make up Suave Shampoo.


Ammonium Lauryl Sulfate and Ammonium Laureth Sulfate if ingested or inhaled are irritants to your eyes, skin and respiratory system. 

Cocamide MEA is non-harmful as a rinse off product and safe to apply to skin when concentrated at 10% or lower, but it can be toxic if inhaled.

Ammonium Chloride causes irritation when it gets in your eyes or if it is inhaled.

PEG-5 Cocamide can contain harmful impurities, including ethylene oxide, known to increase the incidences of uterine and breast cancers and of leukemia and brain cancer; 1,4-dioxane, a known carcinogen; PAHs, known to increase the risk of breast cancer; lead; iron; and arsenic.

Cocamidopropyl Betaine has been associated with irritation and allergic contact dermatitis.

Tetrasodium EDTA is a polyamino carboxylic acid tetrasodium salt synthesised from ethylenediamine, formaldehyde and sodium cyanide. Ethylenediamine is a skin irritant, sodium cyanide is a poison, and formaldehyde is highly toxic and fatal- as little as 30 mL of a solution containing 37% has been reported as fatal.

DMDM Hydantoin is a strong skin allergen and toxicant. It is a preservative that works by releasing formaldehyde into the shampoo.

Methylchloroisothiazolinone, in pure form or in high concentrations, can be a skin and membrane irritant or cause chemical burns. It was largely removed from most cosmetic products except for those with only short duration skin contact such as rinse-offs. It is useful to note that chemicals like this can get into the mouth, eyes and ears.

Methylisothiazolinone is a skin irritant and toxicant.

Tocopheryl Acetate is an ester of acetic acid and tocopherol. Acetic acid is corrosive and it can cause skin burns, permanent eye damage, and irritation to the mucous membranes.

Violet 2 is produced from coal tar which is a known carcinogen. It is an eye irritant and can be a skin irritant.

It is important to note that there is a substantial lack of research and knowledge when dealing with what ingredients, chemicals and products actually do to and in your body when consumed, inhaled, or absorbed.

At Y Worlds, we hope that these models will inspire others to investigate what they are putting in their bodies and investigate other systemic questions using a proof process.

You can read a more detailed document displaying our Suave Shampoo research here.

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